We only accept one industry per publication area. This is to limit any competition and make it easier for the consumer. Doing so allows for quicker brand recognition and brand retainment compared to competing with other brands in the same publication. There will be no confusion which company in your industry to call there's only one.
We only allow up to 20 businesses per our easy to digest 12 page publication. Doing so increases the impressions you'll receive compared to other publications that have 100+ businesses in an 80+ page publication.
The data science gained from digital media in the past 10 years has shaped how we interact with user information. This allows us to use the same design heuristics for print advertisements that will maximize engagement with the reduced attention span that's been on the decline since 2000.
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By targeting only the higher household incomes we are targeting a higher discretionary income. Doing so allows clients to market higher priced goods and service options without fear of "pricing out" potential customers.
Since the majority of our clientele is home service industries we do not deliver to rental tenants. Data also shows that homeowners account for 75% of credit scores in the upper range of 750 and above.
Joshua Home
New York Times
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New York Times
